Snapchat has become a pretty big deal. In fact, it recently surpassed Instagram as the top online destination for teens. Which means that if you’re a musician (or working for one), there’s a good chance you should be on Snapchat.
Of course, it can be hard to figure out what to do with yet another social network. The good news though is that Snapchat is relatively easy because you can post content as you go about your normal day to give you fans a look behind the scenes. Plus, it’s a medium particularly suited to musicians because you can easily post short videos.
So, here are some tips for getting started with simple, yet interesting content on Snapchat.
Live performance clips
Hopefully, this one is kind of a no-brainer. Have a friend or fan that you trust with your phone take a few Snapchat videos during a live show and add them to your story to give you fans a taste of your live performance. They’ll feel like they’re getting to see something exciting and you just might get a few more ticket sales out of it.
Behind the scenes looks at your rehearsals are extra exciting for fans because it’s not something they would get to see otherwise.
People use Snapchat to share what they’re doing during their day. Doing the same as a musician is a great way to give fans a sense of your personality and share something more personal. Comedian Chelsea Handler is a pretty good example of this; she often uses Snapchat to post cute videos of her dogs.
Fun with lenses
If you’re not familiar with Snapchat lenses, take a look at this Google search. A lens lets you swap faces with a friend, turn yourself into an animal, or any number of fun, crazy things. You can access the lenses by turning the camera to selfie mode (facing you) and then touching your face on the phone of your screen.
Tours are a fantastic place to use Snapchat because you can take advantage of location filters and share all of the places you’re visting along the way. You can post cool scenery, pictures of interesting food you’re trying, beautiful landscapes, or anything else that you find interesting while you’re on the road.
Behind the scenes
This was already covered a little bit with sharing rehearsals but there’s a lot more you can do. If you’re working on a new demo give your fans a short preview. If you’re choosing your album cover show them a few of the options. Share the day-to-day experiences of being a musician that your fans wouldn’t usually