September 23, 2016

Groove Control Productions and Marketing & Promotions Internships in Philadelphia

We are looking for a self-motivated, energetic, outgoing, and creative individual interested in working in a creative environment and gaining real world experience in marketing and promoting a creative product.  The Marketing & Promotionsintern will be required to develop and execute strategic promotion plans for select single releases from Groove Control’s boutique record label as well as for the production as a whole.  In addition, the intern will help to maintain and market the production company’s song catalogue for potential licensing and artist placements.


Responsibilities 

RELEASE & PRODUCTION COMPANY PROMO

• Collaborate with production company staff and affiliated artists to develop and execute social media campaigns aimed to push sales, exposure, and plays on streaming sites for releases as well as increase overall social media engagement and visits to artist and production company social media and website pages
• Generate dynamic social media content that is consistent with artist and/or production company branding, mission, and voice. 
• Conduct market research on appropriate promotion and cross-promotion outlets appropriate for the genre and pre-promotion data that is specific to each release
• Submit releases to music blogs, music websites, social networks and online music services.
• Promote new releases to college radio, internet radio, and music supervisors.
• Draft press releases, announcements, and professionalemail correspondence with music industry professionals
• Assist with other related tasks as needed


SONG CATALOGUE MARKETING

• Assist with identifying established and emerging artists that best fit specific records in the song catalogue
• Contact and follow up with artists for potential song placements
• Correspond with music supervisor contacts to promote music catalogue
• Research potential sync licensing placements (movies in pre-production, video games, ad agencies, etc.)
• Correspond with current roster of songwriters and composers regarding all paperwork associated with new compositions including signed split sheets, copyright assignments, etc.
• Research and follow up with new music supervisor, artist, and A&R contacts
• Update and maintain online music catalogue and assist with metadata/tagging
• Assist with other related tasks as needed

 

Location: 
Philadelphia, PA 


Requirements: 

• Must possess excellent written and verbal communication skills
• Must be knowledgeable of all current social media trends and sites such as Twitter, Facebook, Tumblr, YouTube etc.
• Must be able to execute finalized promotional campaigns with minimum supervision.
• Must have a basic understanding of how to interact professionally with potential clients, partners, and collaborators and be open to constructive criticism.
• Must be able to follow directions.
• Must be able to work well on your own as well as with a group.
• Must enjoy interacting with people and networking to make new contacts.
• Familiarity or interest in working in a creative environment is desirable.
• Proficiency with WordPress and email marketing platforms a plus, but not required.
• Proficiency with basic graphic design and/or videography and video editing a plus, but not required.
• Must be available 20 hours / week (days are flexible). This internship is unpaid.

To Apply: 
Please send resume, and cover letter to promo@gcdigi.com,answering only three (3) of the following questions in your cover letter. 

1. Name the three social networks that you are the most active on.
2. Name three of your favorite places to discover new music. 
3. Name the last three music videos that you watched. 
4. Name the last three live music shows that you attended. 
5. Name the last three albums that you downloaded. 


About Groove Control Productions

Groove Control Productions, Inc. is a multi-faceted songwriting / production house and music publishing company with a versatile team of songwriters, composers, and musicians that cultivate its unique sound. Founder, Keath Lowry, is a Recording Academy voting member of the Producer & Engineer’s Wing and has served on the Recording Academy Board of Governors and Gospel Committee (Philadelphia Chapter).  His talents are featured as a songwriter, composer and producer whose songs have been featured in all media including radio, 5 films, and numerous television shows. Keath’s music has reached The Billboard Top 100 and Top 20 on the Billboard Dance charts, regularly appears in several television networks including BRAVO, VH1, and MTV, and his collaborative group LektroMelodica has achieved 17 Single Ladies episode placements in seasons 1 , 2 & 3 to date.

September 01, 2016

What should musicians post on Snapchat?

Snapchat has become a pretty big deal. In fact, it recently surpassed Instagram as the top online destination for teens. Which means that if you're a musician (or working for one), there's a good chance you should be on Snapchat.

Of course, it can be hard to figure out what to do with yet another social network. The good news though is that Snapchat is relatively easy because you can post content as you go about your normal day to give you fans a look behind the scenes. Plus, it's a medium particularly suited to musicians because you can easily post short videos.

So, here are some tips for getting started with simple, yet interesting content on Snapchat.

Live performance clips
Hopefully, this one is kind of a no-brainer. Have a friend or fan that you trust with your phone take a few Snapchat videos during a live show and add them to your story to give you fans a taste of your live performance. They'll feel like they're getting to see something exciting and you just might get a few more ticket sales out of it. 

Rehearsals

Behind the scenes looks at your rehearsals are extra exciting for fans because it's not something they would get to see otherwise. 

Having fun

People use Snapchat to share what they're doing during their day. Doing the same as a musician is a great way to give fans a sense of your personality and share something more personal. Comedian Chelsea Handler is a pretty good example of this; she often uses Snapchat to post cute videos of her dogs.

Fun with lenses
If you're not familiar with Snapchat lenses, take a look at this Google search. A lens lets you swap faces with a friend, turn yourself into an animal, or any number of fun, crazy things. You can access the lenses by turning the camera to selfie mode (facing you) and then touching your face on the phone of your screen. 

Tour adventures

Tours are a fantastic place to use Snapchat because you can take advantage of location filters and share all of the places you're visting along the way. You can post cool scenery, pictures of interesting food you're trying, beautiful landscapes, or anything else that you find interesting while you're on the road. 

Behind the scenes
This was already covered a little bit with sharing rehearsals but there's a lot more you can do. If you're working on a new demo give your fans a short preview. If you're choosing your album cover show them a few of the options. Share the day-to-day experiences of being a musician that your fans wouldn't usually 

May 16, 2016

Who Owns Prince's Music?

This article was originally published on GenFKD

After Prince’s untimely passing, there’s been a remarkable bump in his music sales – 230,000 albums and one million singles were sold in one day – and frustration over the fact that his music can’t be found on music streaming services. It’s left a lot of people wondering who owns Prince’s music and what will happen to his catalog now.

While we can’t answer that question for sure, we can take a look at the behind-the-scenes of music rights to understand who might have the power to decide whether or not the public gets to hear Prince’s unreleased catalog.

Copyright 101
Before you can understand who owns, controls access to, and stands to profit from Prince’s music, you need to know a little bit about how copyrights work.

A copyright is a legal right to a creative work that gives the copyright owner the right to control how that work is used. In the United States, it gives the copyright holder the exclusive right — or ability to grant others the right — to reproduce, distribute, publicly perform, display, and create derivate works based on that work. When we ask who “owns” the rights to music, we’re talking about the person or company that has these rights.

March 23, 2016

Happy Democracy Day: Register to vote!


Young people, women, and people of color have had to fight for right to have a voice in our government. You get to choose who represents you in Washington D.C. and shape the future of this country -- and you are the future of this country. 

Today is National Democracy Day. Celebrate by getting registered to vote so you can vote in the upcoming national elections. Get started right here, thanks to our partners at Rock the Vote. Just fill out the form, print the copy of the form Rock the Vote sends you, and follow the directions for your state (some states require you to mail the application in and some will let you register online.)

March 22, 2016

Internships at Spin Doctors Music Group in Nashville


Interns wanted for growing Music Business artist services company in Nashville. 
The ideal candidate will:

  • Possess an entrepreneurial spirit
  • Be passionate and excited about the music industry
  • Have excellent communications skills 
  • Have the ability to function productively in a fast paced creative environment
  • Computer skills: mac os and windows, graphic design, audio editing software, etc.

We have a virtual label, with several developing artists, a management company, marketing and social media, radio promotion company, and other artist services. Our goal is to hire future employees and promote from within. This is an excellent chance to get in on the ground floor of a growing Nashville music business company.

March 19, 2016

Stream Wars: Is There Any Hope Left for Jay Z’s Tidal?

This article was originally published on GenFKD

A rough couple of months for Tidal culminated in the company’s satirical skewering in a recent Saturday Night Live skit. Despite support and ownership by several major artists, Jay-Z’s music streaming service is struggling to gain traction among consumers despite Kanye’s earnest efforts.

So, what’s unique about Tidal’s business model and why has it failed to keep pace with competitors like Spotify and Apple Music?
Jay-Z 2011
By Joella Marano [CC BY-SA 2.0], via Wikimedia Commons
Music industry 101
To understand why Tidal is different from any other streaming service, let’s start with some basic information about the music industry and its economics.

When you stream or download a song, there are two pieces of the song that are making money: the song itself and the recording of that song. The songwriters get paid for the song and the record label gets paid for the sound recording (this is admittedly oversimplifying things, but we did say this was just the basics). The artist gets paid a contractually agreed amount per stream or download based on their contract with the record label.

So, when a song is streamed, companies like Spotify and Apple Music owe both the record label and the songwriter money for using that song (again oversimplified). The problem is that many musicians have said that these streaming services aren’t paying very much. What’s more, when you take into account that many artists get paid only a portion of that money from their record label, it means that musicians aren’t necessarily making very much money from streaming.

Since streaming is becoming increasingly popular and has been touted as the future of the music industry, this is kind of a big deal. If musicians can’t earn a living by making music it will radically shift the nature of the music industry and put a lot of people out of work. That’s why people like Taylor Swift, who are popular enough to have a bigger say in what happens to their music, have been pulling their music from streaming services.

March 14, 2016

How to find the right keywords for your resume and cover letter

Most jobs and internships require you to submit your resume and cover letter to an online application system. When you do, your information could be joining hundreds of other applications in a digital database that's, frankly, overwhelming for the hiring manager. As a result, your resume may never ever be viewed unless the system tells the hiring manager that your materials are a good match. The trick is figuring out how to get your materials tagged as a good match so you can get your application in front of decision maker in the first place and to do that you need to know the right keywords. Luckily, there's a secret and clever way you can get ahead of the competition.

What's a keyword?
Think of a job application system as a giant search engine that will match the words in your application with the terms used in the job description to provide the hiring manager with the best matches. Many systems evaluate the content of an application and give candidates a score to tell hiring managers how much of a match an applicant meets what they are looking for. The problem is that this means small differences in terminology and buzzwords may mean your qualified applications gets overlooked entirely. If the company calls it "digital marketing" and you say "online marketing" you risk not being flagged as a match. So, in order to get a higher match and have a better chance of having your resume seen by a human, you need to be sure that your application uses the correct keywords.

Finding the right keywords 
The easiest way to find the right keywords is by reading the job description. But, when you read the job description, you're still thinking like a human and these application management systems are computers. It can be hard to tell which words are the most important and which exact terms need to be included. That's why I recommend a trick: use a word cloud generator. Word cloud generators analyze the words you input and create a visual representation of the most commonly-used words within a document. There are a number of free word cloud tools online, all you have to do is google and then copy and paste the job description into a word cloud generator.

For example, I took this old internship posting off of this site and put it into a word cloud generator. Here is the result:

March 05, 2016

How do the GRAMMY Awards impact music sales?

This was originally published on GenFKD as "How Adele Won the GRAMMYs Even Without Taking Home A Trophy"

Would it surprise you to know that there are 83 different GRAMMY Awards given out each year? The categories range from those you might expect like Song of the Year to Best Spoken Word Album (which is why presidential candidate Hillary Clinton and President Barack Obama are both GRAMMY Award winners).

Most of the awards are actually given out before the star-studded telecast. In fact, the GRAMMYs give out fewer awards live on air than any other major awards show. The televised version has been refined over the years and honed into a celebration of live performance that often creates unique opportunities for duets and memorable, larger-than-life performances from both rising stars and icons.

That’s not an accident, it also happens to be a brilliant way to attract viewers and sell more music. In fact, in 2015, post-GRAMMY week sales were 87 percent higher overall than the previous two weeks. Here’s a look at how the GRAMMY Awards impacted record sales in 2016 and historically.
Arcade Fire and Dixie Chicks: Album of the Year
Album of the Year, undoubtedly one of the biggest and most prestigious awards of the night, tends to be a guarantee of a huge sales boost. Over the past ten years, the winner of this category consistently saw a significant increase in sales — especially for artists not already on the top of the charts.

When Arcade Fire, an indie band many mainstream music fans weren’t familiar with, won Album of the Year a year in 2011, many Twitter users took to social media to discuss the fact that they hadn’t heard of the band. However, it’s clear the exposure that came with the award had a huge impact on their popularity; they experienced a 238 percent increase in sales. Similarly, after much controversy and outright boycotts, The Dixie Chicks’ Album of the Year win in 2007 led to an impressive 714 percent increase in sales and their song jumped to number four on the charts — making it their most popular single to date.

While the award can be a career-changing moment for lesser-known artists, it still leads to record sales for even the most popular of musicians. Swift’s record-setting album “1989” won this year but only had a 91 percent increase in sales. That number becomes more impressive when considering the album was already the fastest selling album since 2004, with more than five million records sold. Similarly, when Swift won in 2010, she only experienced a 58 percent increase in sales.
Andra Day to the stage, please: Performance and sales
This year’s big winners in sales prove that performances, with or without award wins, can lead directly to big sales bumps. This year’s biggest sales increases were Andra Day, Gwen Stefani and Alabama Shakes; two out of the three didn’t win any awards, while all three performed in some manner.

Day had the biggest overall sales increase of any artist despite not winning any awards. She did perform with Ellie Goulding, demonstrating that performances can be just as, if not more, powerful as a win. Similarly, Adele’s album was released too late to be nominated this year, but her performance lead to a 21 percent increase in overall sales, putting it back at the top of the charts, and the song she performed, “All I Ask,” saw a 526 percent increase.

Gwen Stefani also didn’t have any nominations, but her innovative live music video commercial with Target lead to a 275 percent increase in sales, the second biggest increase of any artist. Alabama Shakes, who both won and performed, had the third largest increase, 239 percent, of any artist The connection isn’t limited to sales though, there were similar results for streaming services, where Alabama Shakes and Andra Day respectively saw the two largest increases.
“Thinking Out Loud”: Social media and sales
It’s hard to tell how much influence social media reactions had on sales since the most-tweeted moments were all reactions to award wins. But it is clear that all the most-tweeted moments experienced an obvious increase in record sales, where other award-winning albums may not have seen as much of an impact.

According to Twitter, Ed Sheeran’s win of Song of the Year was the most-tweeted moment of the night. It seems like that positive reaction can be linked to an increase in sales, “Thinking Out Loud” saw a 249 percent increase in sales.

The second-most talked about moment on social media was Kendrick Lamar’s performance. Lamar was also the most-nominated artist of the night and won five awards. His album had a 229 percent increase in sales and “Alright” — one of the songs he performed — went up 645 percent.

The third-most tweeted moment was Meghan Trainor’s win of Best New Artist and she saw a 29 percent increase in sales.

Our take
The link between GRAMMY nominations and music sales has been present since the start of the awards. It’s no surprise that this eventually lead to a telecast that focused more on impressive performances and less on trophies. As such, artists and their record labels can feel confident that a chance to perform on the GRAMMY stage or win one of the most prestigious awards — like Album of the Year — is a catalyst to see a big increase in sales.

Perhaps more interestingly, this year’s awards demonstrate that performance can be more valuable as a promotional tool than an actual win and that social-media-worthy moments can also be linked to increased sales.

Ultimately, it seems one of the best way to succeed in post-GRAMMYs sales is by using it as an opportunity to capture attention by being bold and creative — which is exactly what the GRAMMYs were intended to celebrate.

February 24, 2016

Ask a Producer / GRAMMY Member

Have you ever wanted to know how GRAMMY winners are chosen? How you can vote for them too? Want to know what makes a good record? Voting member of The Recording Academy, Alex J. Michaels, has offered to answer questions for our readers. So submit your question today to learn more about the music industry.

Alex J. Michaels is currently a music producer and music consultant primarily for independent artists and songwriters. He got his start in music as a child and studied piano, violin, saxophone and drums. In his teen years he performed in local and regional theatre productions and was a member of an acting troupe that toured throughout Europe. His first big break came while working on a USO tour headlined by Latin percussionist Sheila E. and Polynesian pop group The Jets. He worked on several other projects for Jacks Mannequin, Hawthorne Heights and Vans Warped Tour with Katy Perry and Paramore. He became a member of NARAS in 2004 and has been a voting member since 2008. He studied at Berklee College of Music and has a degree in music production and management.

February 22, 2016

Why Snapchat is a major marketing opportunity in the music industry

This is a guest post from Alison Perdue.

Whether or not you like it, whether or not you are willing to accept it, and whether or not you

have even figured out how to properly use Twitter and Facebook yet, Snapchat is a quickly

evolving social app that is a growing marketing opportunity for the music industry in 2016. But

what makes Snapchat different from the long list of existing apps that artists already use to keep

track with fans?


It is a platform that offers a friendlier, more intimate, personal, and direct

relationship with fans that is not possible on other platforms. Ultimately, due to its unique

opportunities, it has the potential to generate more “word of mouth” and increase the number of

people that develop into devoted and dedicated long-term fans. Whether you are a musician or

involved in the business side of the industry, it is a platform on which you MUST be a part of in

order to effectively market in 2016… and here’s why.

February 15, 2016

Music students, apply for GRAMMY Camp 2016

There aren't many ways for high school students to really get a true taste of what it's like to work in music, create professional level work, and meet and work with real professionals, but GRAMMY Camp is a place where you get to do all of that with a group of students who are just as passionate about music as you are. As a former GRAMMY Camp Counselor and Panelist I can tell you first hand that this program is amazing and hands down one of the best places to learn about the music industry. 


GRAMMY Camp is the best summer music industry program ever.  (Seriously.)

You get to spend more than a week living, breathing, eating, drinking music – with students from all over the country and music industry pros who know how it all works. You’ll meet guest artists, write and record new music, visit cool music sites, and finish strong with a final concert in a professional venue. And you’ll get really great GRAMMY Camp swag.

Plus – financial assistance is available for students who need it.

GRAMMY Camp is a live-in music industry camp where participants with varied interests learn how the music business works. They leave with a greater sense of how they can develop a strategy that will increase their chances at having a successful career in music. U.S. citizens currently be enrolled in high school are eligible to apply.

  • GRAMMY Camp Nashville – Tuesday, May 31 - Saturday, June 4, 2016
  • GRAMMY Camp LA – Saturday, June 18 – Monday, June 27, 2016
  • GRAMMY Camp NY - Sunday, July 31 – Monday, August 8, 2016 

February 14, 2016

Music is my valentine

Happy Valentine's Day from Intern Like a Rockstar

Music is my valentine - Intern Like a Rockstar

Join us tomorrow night at 8pm ET / 5pm CT on Twitter to live tweet the GRAMMYS with #musicintern. 

February 13, 2016

#MusicIntern Virtual GRAMMY Party: Join us to live tweet The GRAMMYs and network


#MusicIntern chat is live tweeting the GRAMMY Awards this Monday night! Join us to live-tweet all of the performances, fashion, nominees, and winners and meet other music industry students, interns, employees, or just fans from around the world. 

Who: The chat is open to anyone who works in, wants to work in, or is interested in learning about the music business -- invite your friends to join your. 

What: Twitter chat, virtual GRAMMY viewing and networking party. 

Where: You just need a Twitter account. Join us from your couch in your PJs or all dressed up at an official viewing party, either way you can weigh in using #musicintern. The awards air on CBS so tune in then join us on twitter using #musicintern or at http://tweetchat.com/room/musicintern (this link makes it easy by pulling all the tweets with that tag into one live stream).

When: 8 pm ET / 5 pm CT on Monday, February 15. Tune into CBS. 


Before the chat, cast your vote for who you think will win in the "Big 4" categories. We've totally nailed it in the past, let's see if we can do it again. 

Internship opportunities with singer-songwriter Jackie Paladino in NYC

Seeking various intern positions for team Jackie Paladino, an up and coming soul-pop singer-songwriter and Bloomworld Music Artist, managed by Hakim Bell.

Born in New York and raised in central New Jersey, Jackie Paladino is a singer-songwriter whose voice has been compared to the likes of Corinne Bailey Rae, Billie Holiday, and Adele. She was introduced to the piano at the age of six, and developed her understanding of storytelling and performance through off-Broadway theatre, dance competitions, and musical vocational school. It wasn’t until Jackie returned to her birth state to attend the music theatre program at NYU’s Tisch School of the Arts that she discovered her true calling. “When everyone else was memorizing lines to songs and stories, I was writing my own stories through song, belting out the tunes of Etta James, Duffy, and Alicia Keys along the way.” Always an avid reader of poetry, she found herself delving deeply into the works of Leonard Cohen and Bob Dylan, entranced by the precision and mystery of their word choice. As an artist, Ms. Paladino seeks to combine this sense of lyric perfectionism and her urgency to “mold the ugly into something beautiful” along with the power and soul of her favorite songstresses. 

Jackie has recently worked with vocal coach Don Lawrence (Lady Gaga, Christina Aguilera), producers Chris Griffin (Madonna, John Legend), Grammy nominated producer Ivan Corraliza (Timbaland, Christina Aguilera), SRP/Universal Writer/Producer Jackson Foote, and Grammy award winning producer Tyrone Corbett. She regularly performs in the tri-state area at venues like BBKings, World Cafe Live, Rockwood Music Hall, and the Bowery Electric amongst others. 

February 04, 2016

10 strange ways to ruin a job interview

We've all had a horrible job interview experience at some point in our lives where everything seems to go horribly wrong. I once did a phone interview with what I thought was a bad cold only to have enough breath between coughs to get a couple words out at a time and later discovered I actually had walking pneumonia. Needless to say, I didn't get asked for a second interview. But bad interviews are always a learning experience -- even if that means just teaching you what not to do. Sometimes, we need a little humor though for those times when the only way to feel better is by knowing it could have been worse. 

In a new survey of 2,500 hiring managers and HR managers from CareerBuilder, employers shared the most memorable -- and admittedly a little bit funny -- job interview mistakes candidates have made. According to the survey, fifty percent of employers know within the first five minutes of an interview if a candidate is a good fit for a position. Here are a few real-life ways people have uhh...been removed from that category? 

The 10 Strangest Things People Have Done in Job Interviews

  1. Candidate took a family photo off of interviewer’s desk and put it into her purse.
  2. Candidate started screaming that the interview was taking too long.
  3. Candidate said their main job was being a psychic/medium and tried to read interviewer’s palm, despite interviewer’s attempts to decline the offer.
  4. When asked what their ideal job was, candidate said "painter of birdhouses." (Company was hiring for a data entry clerk.)
  5. Candidate sang their responses to questions.
  6. Candidate put lotion on their feet during the interview.
  7. When asked why he wanted the position, candidate replied, “My wife wants me to get a job.”
  8. Candidate started feeling interviewer’s chest to find a heartbeat so they could “connect heart to heart.”
  9. Candidate had a pet bird in their shirt.
  10. Candidate took phone interview in the bathroom – and flushed. 

February 01, 2016

How to craft a killer elevator pitch and ace your job interview

The first question you will be asked in any interview, networking event, job fair, happy hour, professional event, etc. is "tell me about yourself" (or a similar variant like what do you do or to introduce yourself). So you absolutely need to have a succinct and impressive introduction, also known as an elevator pitch, ready to go at all times -- especially if you're looking for a job.
When it comes to an interview, a great answer to "tell me about yourself" sets the tone for your entire interview and establishes the first impression, so you have to get it right. A good intro can make or break your chance at the job. In fact, I once had an interview where after being asked to introduce myself the hiring manager admitted I had answered many of his questions (that's an instant confidence boost) and we wound up having a much more relaxed conversation. Eventually, I got the job. So, how do you develop you answer to "tell me about yourself" and "what do you do?" Follow the steps below:

Assume they know nothing about you 
Just because you got an interview doesn't mean you should assume the hiring manager (or committee) memorized your cover letter and resume. It's more likely they were impressed at the time but have been in a series of back to back interviews and, if they were lucky, they had a chance to glance at your application again before you arrive. So do not introduce yourself simply by saying your name and current job title. Use this as an opportunity to tell your story and work in a few impressive details to set the right tone.

Who you are 
Obviously this includes your name. But, this is where you talk about your past and your experience including something that clearly and quickly establishes your credentials. For example, if you're just starting out you might say I'm majoring in music business and have interned at a record label and a venue (include the names if you think people will know them). Eventually, you might say you're a GRAMMY-winning musician (wishful thinking?).

What you do 
Talk about what you're good at and how you can help the company, be a little bit specific. Let's go back to the example of the record label intern. If you worked on social media and ran street teams for major label artists and you're applying for an entry level social media job, then say that.

Why you're a good fit (and why you want it) 
Talk about the skills and experiences that make you a good candidate for this job and why you're interested in this specific company.

Anticipate and address concerns confidently
Are there any obvious gaps in your resume? Quickly and confidently address them here. For example, if you go to college in Florida but are applying for a summer internship in your home state of Minnesota then speak to that and put a positive spin on it.

Putting it all together with a (mostly) real example
I'm Katie I've worked in music marketing since 2006 with both major labels and indie artists. I've run street teams email lists, created web content to support top-selling record releases, and managed artists' social media accounts. I'm passionate about artist development and using digital tools to build a strong fan base, that's why I'd be excited to be a part of your digital marketing team when I move to LA next month.

This introduction quickly established that I have several years of experiences with different types of artists. It listed, with some degree of specificity, what I do and that I did it well enough to be successful (the part about it being top-selling). It spoke to my specific interest in that role and company (I'm assuming the fake company is interested in artist development) and it addressed the fact that while I don't currently live where the job is located I am moving there soon.


January 29, 2016

21 things only music business majors will understand



1) Going to a music festival isn't just fun for you, it's a religious experience.
Saddeer, via dancinginthedaycingintheday
2) You hear a new song and you must find out everything about who wrote, played, or produced it.

3) You can name the record label each of your favorite bands are on.
via troll.me
4) You spend your summers working for no pay while your friends are relaxing or making money.
via Giphy
5) When everyone wants to tell you about how terrible of an idea it is to go into the music industry. 
via Gifs for the Masses
6) Sometimes the guest speaker for your class is a celebrity.
via Gifs for the Masses
7) And someone famous probably went to your school in your major. No big deal.
via epic-humor
8) You get really offended if someone uses the wrong genre to describe a musician you like.
via versus21.tumblr.com
9) The music on your computer takes up most of your hard drive and you're baffled when friends tell you they don't really have much music.
via Gifs for the Masses
10) When people find out your major and get confused. 
via Glee Wiki

January 28, 2016

Goal Setting: Learning from Others

January is starting to turn to February and most people by now have given up on their New Year's resolutions. But what if your resolution was a real goal you intend on achieving this year? Are you still going strong? It's easy to feel a little overwhelmed or even lost after the initial excitement of a new project begins to wear off. So how do you find ways to keep moving forward? Learn from someone who has already accomplished something similar.

January 27, 2016

Questions to ask at an internship interview

Anytime you have an interview you should come prepared with questions to ask. Not only is it expected,  but asking smart questions gives you a chance to demonstrate your skills and enthusiasm and learn more about the job. 

By bpsusf [CC-BY-2.0 )

What are your goals for this internship?

January 26, 2016

Internship opportunities with ATX Management in Nashville

ATX Management is led by Austin Hill, an experienced corporate and entertainment lawyer and artist manager. Austin started his career on Wall Street as an M&A lawyer, and then worked as in-house M&A counsel for a multi-national oil & gas company before transitioning his career to entertainment law and artist management.
Nashville
About the Internship: 
Interns will be given opportunities to learn and participate in all aspects of artist management, including artist strategy and personal management, legal & business affairs, touring & booking, publicity, radio promotion, distribution, and publishing & rights administration. Interns will receive meaningful assignments, participate in discussions with clients and other industry professionals, and receive continuous personal education and mentorship from Austin Hill. Internship hours are flexible; an internship office at ATX Management’s office on Music Row will be available to interns during normal business hours.

ATX Management currently has 5 developing acts on its artist roster:

January 11, 2016

Where to start when you have no experience in the music industry

So you want a job or internship in the music industry but you have no experience and everything you want to require seems to require more experience than seems possible. Like that entry level job as an assistant that wants 3-5 years of experience. Really?

So what they heck do you do when you have no experience but you need experience to get it (talk about a catch 22!). You create your own. With some creativity, you can create relevant experience for almost any area of the music industry and doing show will demonstrate that you're motivated, hard-working, and entrepreneurial, making that self-made experience look fantastic on your resume. Technology has made access to the music industry easier and more affordable than ever before so take advantage of it and forge your own path. Here are some ideas for how to get started:


If you want to be a...

Concert promoter / Booking agent
If you want experience booking bands or promoting shows you simply need a show to promote or a band to book. That might sound ridiculous, but it's really as simple as asking your friend if you can set up some shows for his band or asking your college if you can host an open mic night in your dorm's common area. If this sounds totally impossible, try starting a blog or Youtube channel where you review concerts.

Manager
Again, if you want to be a manager you just need a band to start managing. There are plenty of indie musicians that would rather just focus on their art and ignore the business, so if you're business savvy try building a relationship with a local band you love and volunteering to help them out.

Writer
If your dream job is something like working for Buzzfeed or Rollingstone, start with a blog where you write about your favorite musicians, interview local bands, review shows, or whatever else inspires you.

Marketer
This one is similar to but a little easier than getting management or concert experience because you don't necessarily need to start with a musician. You could volunteer to help a friend sell their art, film, book, photography, invention, business, dog walking services, or whatever else it may be. You'll still gain great experience setting prices, developing messaging, creating marketing materials, etc.

Producer / engineer
They say it takes 10,000 hours to become an expert in anything. So get started early. You don't need access to a fancy studio, you just need some basic audio equipment, a laptop, and Logic or ProTools (both have student discounts). You might not start out knowing what levels are or how to properly place a microphone, but that's ok the GRAMMY winner producers all had to start somewhere too.

Got any other ideas or clever ways you gained experience in music? Let us know in the comments.

January 06, 2016

One rule for making the most of an internship

It's simple and straightforward but most interns completely fail to do it. Still, if you follow this one rule you'll learn a lot more and increase your chances of getting a job.

So what's the big secret? Get to know as many people as possible.

Let's be honest, being an intern can be scary. You're trying really hard to impress and to be perfect and it's a lot easier to be perfect if you just keep to yourself and hide at your desk. You're not doing yourself any favors. You should be proactive about talking to, meeting with, and learning from as many people as possible both in and out of your department.

In general, you should try to participate in office social events, talk to the people you sit near, and try to make sure you know who everyone is and what they do (of course that will be a lot harder in a big office, but make sure you at least know your department and anyone that your department works with directly as well as major decision makers like vice presidents). But the easiest way to build relationships is to take advantage of your internship to set up meetings with as many people as possible. Here's how: 

1) Express an interest in learning more about what their work
If you're lucky, sometime during your first week your boss will walk you around the office to introduce you to everyone or have everyone welcome you during a meeting or via email. Take advantage of that moment. For example, if your boss introduces you to the team during a meeting, take a moment to say something like "thank you, I'm excited to be here and look forward to learning from all of you." If you get introduced individually you can be a little more direct saying "you work sounds interesting, I'd love to find a time to talk to your and learn more about that while I'm here."

2) Ask for some time to talk


Your fellow coworkers are busy trying to meet deadlines and get more work done than they probably have time for so don't expect them to drop everything to listen to you talk about your dreams over Starbucks. But, you have an advantage and you should take advantage of it: most people are willing to help students. Put together a concise, respectful email asking if you could have 15 - 20 minutes of their time to learn more about their work and the path they took to get there. There's a good chance most people will say yes. If you have access to their calendar, take a look beforehand and suggest a few times that you are both available.

3) Follow up
When someone says they are willing to talk to you, don't just let that slide. I've had a few interns ask to talk to me sometime but they never followed up to actually schedule something. You know when your internship ends and you have to be responsible for making the most of your experience. So, if someone tells you they are willing to take some time to meet with you don't let that slide.

4) Have questions ready
If someone is willing to meet with you, be respectful of their time and have something prepared to talk about. For ideas check out this post on informational interviews.

5) Follow up
Yes, more follow up (always follow up). Be sure that you send each person a thank you email after you meet them. Mention something that they said that you found particualrly helpful or interesting or something that you plan to act on (for example you downloaded a book they recommended). Be sure to check in with them throughout the course of your internship and continue to follow up even after you leave.

By getting to know as many people as possible duing your internship, you'll acheive three goals that are the markers of any successful internship: understand how the organization works, learn about different career paths, and build a bigger network.

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