November 05, 2013

Enter GRAMMY U's Amplifier Center Stage Initiative

The Recording Academy® and Hyundai today announced the launch of Amplifier Center Stage: A GRAMMY U® Initiative — a catalyst for music innovation and artist development in the digital era. The program, which unites emerging and aspiring artists with established artists to mentor their careers, will run through the 56th Annual GRAMMY Awards® season with the winners announced at an official GRAMMY® Week event on Thursday, Jan. 23, 2014

The 2014 program will include curators from an array of musical genres; GRAMMY-winning jazz pianist Robert Glasper, pop singer Ariana Grande, GRAMMY-nominated country artist Hunter Hayes, and hip-hop artist Kendrick Lamar are on board as curators for Amplifier Center Stage. The 2014 ambassador for Amplifier Center Stage will be announced at the beginning of December.

"We are excited for The Recording Academy and GRAMMY U to partner with Hyundai for this initiative. With more than 5,000 students in 400 universities across the nation, GRAMMY U is becoming the fastest-growing level of membership within our organization," said Neil Portnow, President/CEO of The Recording Academy. "We are grateful to be able to help educate and encourage those students who aspire to be part of the music community, and we are looking forward to receiving and reviewing a vast collection of hopeful, talented participants with this year's Amplifier Center Stage."

To Enter:
  • Share songs via SoundCloud for a chance to have  music vetted by a panel of music icons. 
  • Membership in GRAMMY U is not required to participate.
Selection Criteria:
  • Quality
  • "Amplification"— the amount of shares/likes  
How it Works:
The four curators narrow the entrants down to the top 8, with two artists selected per curator. An Amplifier Center Stage ambassador then selects the final three winners and chooses which prize package each winner is awarded. 

The Prizes:
The winning packages include a recording session and professionally produced track with a leading GRAMMY-winning producer, production of a music video with a noted producer and/or director, or a key live performance slot on a major tour and/or festival.

For more information or to enter visit
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