January 31, 2013

Spring/Summer 2013 Internship with The Recording Academy/GRAMMY U in Santa Monica, CA

If you're a regular reader of this site, you're probably already familiar with the amazing programs offered by The Recording Academy and its sister organizations The GRAMMY Foundation and MusiCares because I am incredibly passionate about the work they do and write about them as frequently as I can get away with. If you're not familiar, you may know The Recording Academy as the organization behind The GRAMMY Awards, but there really is so much more to it. I've been a member of The Recording Academy for about 7 years and have been lucky enough to work with both GRAMMY U and GRAMMY Camp. So, I can honestly tell you that these organizations are really making a difference in the lives of music students and working professionals by offering networking opportunities, workshops, panels, financial assistance to musicians in need, educational opportunities, medical clinics, and so much more. So, if you're looking for an internship and would like to work with some great people who are passionate about music and helping the people who make it possible, then this is an opportunity you definitely won't want to miss!

Celebrating music through the GRAMMY Awards for over 50 years, The Recording Academy continues its legacy as the premier outlet for honoring achievements in the recording arts and supporting the music community. As a membership organization we represent some of the most talented professionals in the world. Our members include recording artists, engineers, producers, composers/arrangers, managers, agents, social media executives and many others.

The Recording Academy’s Internship Program offers a unique opportunity for current college students (sophomore, junior or senior) to gain on-site training in office administration, event management and artist relations in exchange for college credit. Candidates should be energetic, hard working and have aspirations of a career in the music industry or music education.

January 30, 2013

How to Take Advantage of a Music Placement

If you’ve been lucky enough to get one of your songs placed in a movie, commercial, video game, or TV show, you may know it has the potential to to help you sell more records and reach new fans (Christina Perri for example gained popularity after having her song used in an episode of So You Think You Can Dance). It’s increasingly hard to compete for attention in an increasingly crowded music market and air time in one of these coveted mediums can help spark the interest of potential fans.
Unfortunately, that interest will still likely be fleeing. So your goal, when you know your song has been offered a placement opportunity, should be to make it as easy as possible for people to find and buy your song while you have their attention.

Here are a few tips on how to make the most of a music publishing placement opportunity:
Post the Lyrics
One the go-to ways to identify an unknown song is by searching for the lyrics online you. As an artist, you don’t want those search results to lead a potential fan to any lyric website, you want that traffic to come to your site. That way, you have a better chance of converting this curious listener into a fan. Make sure the song is up and streamable on your site along with a few other similar sounding tracks. Also, don’t forget to include a link to a store where the song can be purchased, which brings us to the next tip.
Make It Available to Download
As a fan, it’s frustrating to be unable to download a new song you can’t get out of your head from that commercial that keeps playing or that haunting piece that completely set the mood for an intense scene in your favorite TV show.  That may seem bad, but as a musician, when a potential fan wants to purchase your song and they can’t find a way to do so, it is pretty unlikely you’ll get a second chance. In today’s fast-paced world of instant gratification, you likely only have someone’s attention for a small period of time and if you don’t make it easy for them to buy your music, you’ve probably lost potential income (and a potential life-long fan, which is probably even more important in the long run). If you don’t have time to make the song available on iTunes and Amazon (the publishing world moves fast), then at least make it available on your site, Bandcamp, or some other service that is fast and easy to set up. You may even want to consider offering the featured song as a free download in exchange for joining your mailing list.
Write About It 
As long as there are no contractual obligations keeping you from revealing the news, let your fans know to keep an ear out for your song. Once the song has made its broadcasting debut, write about it again on your website. Be as detailed as you can. For example, if your song is played in a key scene in a popular TV show then describe the show, the episode (including the title and number), and scene as well as what is going on and the names of the characters. If you were Christina Perri with a song in an episode of So You Think You Can Dance you might talk about the story behind the dance the song was used for, the names of the dancers involved, what style of dance it was, and how the judges and crowd reacted. The more specific the details, the more you’ll increase the odds that someone will find your song via a search when they are looking for it.
Tag It
Post the song on your social media profiles, your website, your blog, Youtube, SoundCloud, etc. and make use of the phrase “as featured in…” This will make it easier for fans looking for music from that show, game, commercial, or movie to find your music even if they aren’t quite sure what song it is they are looking for.

January 29, 2013

Avoiding Music Industry Scams

The music industry, filled with dreamers who are trying to "make it," is unfortunately great breeding ground for fraud. Scams fairly easy to come by, especially if you are a musician. It's sadly easier to fool someone when they're trying to break into a complex industry and are desperate to do whatever it takes to succeed. Unfortunately, this kind of passion and dedication can mean setting yourself up for a bad situation, but you don't have to be a victim if you know what to look for.
An example of a pay to play scheme circa the early 2000's

January 28, 2013

Resources for Students and Interns in Nashville

This is a guest post from Katherine Seghers is a freelance audio engineer originally from south Louisiana, now living in Nashville TN.  She graduated with high honors from SAE Institute - Nashville in 2011.  In March Katherine will begin an internship at the Country Music Hall of Fame and Museum in the recorded sound archives.  When she isn't working as an engineer she is can be found taking pictures in and around town, or checking out live music or sporting events.

Welcome to Nashville!  While it’s known for it’s country roots, Nashville really is Music City.  It’s become a melting pot of genres and cultures.  The city provides countless opportunities to see live music (some great and some not so great), along with numerous other cultural opportunities.  Here is a list of a few suggestions for those new to town.
Photo by Katherine Seghers
Places to Eat
Fido is a coffee shop/restaurant in Hillsboro village that serves breakfast all day, along with having lunch and dinner options.  It’s a great brunch alternative to the always-busy Pancake Pantry. 

Suzy Wong’s House of Yum 
Suzy Wong’s House of Yum is an Asian fusion restaurant with a modern d├ęcor.  Created by Chef Arnold Myint, a former Top Chef contestant, Suzy’s is a great place to go out with friends for sushi and drinks after work. 

SATCO (San Antonio Taco Company) 
SATCO (as local’s refer to it) is an inexpensive Mexican restaurant with two locations, one in downtown Nashville and another across the stress from Vanderbilt University.  Not only is SATCO popular amongst college students but also with music industry professionals working on Music Row. 

January 25, 2013

Interview with a Former Intern: Deneia Freeman of RCA Records / Jr Music Executive

Deneia Freeman currently work in the Urban Promotions department for RCA Records, the major label home to artists like Alicia Keys, Chris Brown, Christina Aguilera, Hot Chelle Rae, Gavin Degraw, Jennifer Hudson, Justin Timberlake, Kelly Clarkson, Pitbull, Whitney Houston, and Usher. That sounds like a dream job to most aspiring music executives, and there was a time when it seemed that way to her as well. Deneia was nice enough to take the time to talk to me about what it's like to get started in the music industry and how Philadelphia's Jr. Music Executive program helped her find her way.
Although the JME Internship Program application deadline has passed, JME is currently accepting applications for interns to serve as Project Coordinators. Please visit the application and select JME Project Coordinator from the program drop down menu to apply or email programs@jrmusicexec.com for more information.

What is your current role in the music industry?
I work in the Urban Promotions department for RCA Records.

How did the Jr Music Executive Program help you get there?
JME is where I discovered my true passion for the music business. Prior to joining the program, working in the music industry was a pipe dream, I was unaware of the many hands that make the industry tick. JME and Ms. Aisha showed me, a teenaged girl from North Philly, that my dream of becoming a music industry professional could become a reality. 

What advice would you give someone interested in getting a similar job at a similar company?

Intern FAQ: Am I Too Old to Intern?

When it comes to interning in the music industry, there are certain questions that are fairly common, so we've started this Intern FAQ to help you address those (and we welcome you to submit your own question). We've previously addressed a question relating to just how old you have to be to start interning and getting involved in music industry: But, then we got a question about the converse situation. Namely, can you be too old for an internship? And, if there is a point where you are too old to intern, how do you get started when you've decided to break into (or return to) the music business. Let's address this by breaking it down into a few smaller questions.

Will I be taken seriously as an older internship applicant? 
It'd be great to say that age discrimination doesn't exist (or any form of discrimination for that matter), but unfortunately it does and it's impossible to guarantee you won't face it. Conversely, there's also a real possibility you will actually get more respect because of your professionalism, maturity, and experience. You'll also have the added advantage of being available for immediate hire, unlike those who need to wait till after graduation and hope for an opportunity then. If you really are interested in learning about a new industry or gaining more experience through an internship, don't let the naysayers interfere no matter what your age is.

What issues will I face as an older intern?
One of the biggest struggles may actually be finding an internship opportunity that doesn't require college credit, as many do, but luckily we've already addressed that (click the link). Another issue may actually being dealing with you own ego because there's a chance your intern boss will be younger and have spent fewer years worker than you and you need to decide for yourself if that is something you will be ok. Most internships are unpaid so another important thing to consider is whether or not you can actually afford to do an internship when you may have bills, a family, and other responsibilites younger interns might not.

What if you have previous experience but are going back to it ?
If you have already spent time working in the music industry before that should make your life a lot easier. Start by catching up on any news, current events, new industry terms, and any other information you may have missed out on during your hiatus. Brush up on old skills by attending workshops and reviewing old projects. Then, get in contact with your old network and let them know you'll be looking for new opportunities. Ask them for advice and ask that they pass on any jobs they hear about.

Do you have to intern?
Do you have to do an internship to get started when you already have experience working at other jobs in a different industry? Not necessarily. It depends. If you've decided to go from being an accountant to a sound engineer, probably. But if you want to go from working at one of the big four accounting firms to being an accountant for a record label, that could be a pretty smooth transition. Sure, there is industry jargon to learn, but it will be a lot easier if you have a background in a similar job function and not everyone who gets a job in music has a musc background. If you have relevant experience, use it to seek a similar job within the music industry. Read books, blogs and industry trades about the music industry to learn the specifics.  Join a professional organization (such as The Recording Academy, CMA, NARIP, Women in Music, etc.) to learn new things and network. If you do have relevant experience you may even be able to create your own opportunities through freelance work and other creative efforts.

What do you think? How can an someone who already has experience in another industry transition into a career in music? 

January 24, 2013

Internship Opportunity with Show Off Serivices in Melbourne, Australia

Based in Melbourne, Show Off Services is an independent agency for Australian music publicity and marketing. Show Off Services write press releases and band bios and tirelessly promote tours and releases through comprehensive campaigns in print, radio and online. Proudly supporting Australian indie music, Show Off Services also provides Music Marketing Bootcamp services to educate and train artists in planning and executing music marketing campaigns. From blogs to street press to high-end magazines, Show Off Services utilize their diverse music industry contacts to build relationships and strong profiles for bands like King Gizzard and the Lizard Wizard, Saskwatch, Money For Rope, Pyramid Rock Festival and many more.

Show Off Services is looking for a passionate, nerdy music lover to be their intern. They want someone who is interested in online music blogs and website who can help research and locate international music media outlets. 


  • Good understanding of online music websites and blog
  • Understand how aggregators such as The Hype Machine function
  • Interested in researching international music communities, delving into the internet abyss, and discovering notable and interesting music sites and blogs
  • Must be a music nut and a bit of an online nerd!
Melbourne, Australia

To Apply: 

#MusicIntern Chat January 26 at 9pm ET

Join us to chat with other music students and interns from around the world about the questions, issues, and concerns unique to you (plus a bit of talk about current events in music and pop culture). It's a lot of fun and a great way to network while asking questions and learning something new. See below for full details. 

Who: Anyone who works, interns, or studies the music industry (or wants to)
What: A chat on Twitter, kind of like those old-fashioned AOL chat rooms
Where: Follow and use the hashtag #musicintern to join the discussion. http://tweetchat.com/room/musicintern This link will make things easy. Just login in with your twitter and start tweeting It takes care of  the hashtag for you. 
When: 9pm ET. Sunday, January 26, 2013
This week's topic: Getting experience

Intern FAQ: How Do I Find An Internship That Doesn't Require College Credit?

Last year, we addressed a common question of college and high school students: is it possible to be too young to intern? The answer was, not really (well, pursuant to child labor and employment laws anyway). Then, we got an email from a reader who was excited to learn that she could start interning now but was frustrated by the fact that everything listed online seemed to require college credit. What's a girl, or guy, to do? It's true that most internships require college credit and it can be difficult to find one that doesn't but there are a few ways to find one, which is good news whether you're in high school, a college graduate, or just want to do more internships than what is required by your school (and in any of these cases good for you and your willingness to go above and beyond). 

Think Small

Generally speaking, it's the large companies that will require college credit. So, try to focus your search on places like independent labels, boutique PR and booking agencies, and moderate sized venues. These companies are wonderful places to intern because fewer employees tends to mean more opportunities for interns to get directly involved with important projects and build strong relationships with the company's staff. 

January 23, 2013

Seeking Guest Posters in Major Cities

If you're a college student or intern, there's a decent chance you might spend time working, commuting to, or living in a new city you're not familiar with. That can be a daunting transition. So, we need your help to make that transition easier for other students and interns all over the country and, hopefully, globe. We recently launched a new column dedicated to compiling resources and recommendations for young people who are new to different cities around the country- generally because they've moved there for school, an internship, or a job. Our first post, Resources for Students and Interns in Philadelphia, focused on Philly. Here's what we're looking for:

Who: Anyone who lives or works in a major city with a great music scene or great music industry program and is willing to share their knowledge of that city to help fellow students and interns who are new to the area.

What: Create a list of recommendations and resources, similar to this article, for your city. Think about the things you would tell a friend who is about to move there: what are the best places to eat, places to find housing, how does transportation work, what are cool places to go, and what do you need to know to survive the transition.

Where: Any major city with a good music scene or a school with a good music program including, but not limited to:

  • Atlanta
  • Austin
  • Berlin
  • Boston
  • Chicago
  • Houston
  • London
  • Los Angeles
  • Melbourne
  • Memphis
  • Miami
  • Montreal
  • Nashville
  • New Orleans
  • New York
  • Ottawa
  • Paris
  • Saint Paul
  • San Diego
  • San Francisco
  • Stockholm
  • Sydney
  • Seattle 
  • Toronto
  • Vancouver
  • Washington DC
  • Any other city in the world with a great music scene or a school with a great music industry / entertainment program. We're open to suggestions! 

When: Starting immediately and ongoing

How: Email me letting me know what city you're interested in writing about and why you think you'd be good for the job

PS. All guest posts are unpaid, as everything on this site is created to help others, not to make money. However, we'll promote your post and can link to your website, social media, resume, etc.

Internship Opportunities with Music Lifestyle Blog, Turn the Record Over

Turn The Record Over is a music, arts and culture blog based out of Toronto that is quickly becoming a resource for exploring the local arts and music scene. It regularly features reviews, videos, link round ups, interviews, song spotlights, mixtapes, quotes and more. While the focus is currently Toronto, plans to expand into different cities are in the works. The blog aims to entertain fans of indie music and culture, provide insight and inspiration, and educate musicians and artists in how to better market themselves and their work through online channels. 

Turn the Record Over is looking for a few interns / assistants who can dedicate a few hours a week for at least 6 months towards helping with admin tasks related to the blog, as well as writing, photography and research if the applicant is interested in such tasks. 

Looking for someone who has a love of music, is good with the internet, is organized, and can commit a few hours a week for 6 months or more. Interns will learn about social media, blogging, and branding. 

Turn the Record Over is also looking for a fashion intern who can take photos of musicians' wardrobes and interview them about what their fashion taste for the site's "What They Wore" section (this requires an intern in a city with constant access to musicians). 
  • Entering events into the events calendar on the blog (including location, time, any info available on it) 
  • Setting up specific posts in Wordpress such as mixtape posts, etc
  • Compiling and formatting mix-tapes 
  • Researching information on local venues and record stores
  • Potentially reviewing/photographing shows if interested in this 
  • The site is located in Toronto, but interns can be remote. 
  • Priority will be given to applicants in cities with an active music scene where reviews and photography of shows are possible. 

Requirements :
  • Must have internet connection and home computer 
  • Basic Wordpress skills (but its very simple to figure out if you've never used it before) 
  • Excellent online skills 
  • User of social media 
  • Familiar with programs like Megaupload and others that can be used to make mixtapes 
To Apply:
Send your resume to Lisa at Turn the Record Over

January 22, 2013

How to Write A Music Industry Cover Letter

Writing a cover letter is an important but difficult task, especially when you're doing it for the first time. It's hard to figure out what to say and can be even more difficult to figure out how to say it. In an effort to help make things easier, here's a checklist of some of things you may want to include in a cover letter when you're applying for a music internship:

By Power_of_Words_by_Antonio_Litterio.jpg: Antonio Litterio derivative work: InverseHypercube [CC-BY-SA-3.0], via Wikimedia Commons
☑Your contact information
☑ Address the cover letter to the right person and company
☑ How did you find the job? Especially if you found it through a contact.
☑ What are some of your related accomplishments (work with a band, playing music, other internships) and hard skills (Microsoft Office, social media)?
☑ How can you help the company?
☑ What will make you a good intern?
☑ What do you want to learn and how will this internship help?
☑ What do you like about the company?
☑ Why do you want to intern at that company? Be specific.
☑ Keywords from the job description if appropriate and the application is online
☑ What department are you interested in, if applicable?
☑ Don't forget to attach your resume
☑ Don't forget to proofread
☑ If your cover letter is in an email, keep it short and concise
☑ If your cover letter is a formal document, use formal business formatting

Putting It Together
Here's an example that ties all of this together into a sample cover letter. However, you should use it as a model, not a template  because you want your own personality and writing ability to shine.

Ms. Parker,

As a freshman in college, I have already logged over 1000 hours working at our college radio station and I would love to learn more about radio as a Radio Promotion Intern at ABC Records. I heard about the position through John Doe, a radio promoter who works with our station here at College University, and he recommended I contact you about it.

In addition to my work with the radio station, I am majoring in Music Business and have taken courses in music marketing and radio. I play guitar in a local band and help to book our shows and manage our merchandise orders. Most recently I booked a show Upstairs at World Cafe Live in Philadelphia which sold out. I am also great with social media and helped the radio station grow its Twitter followers from 300 to 1200. Finally, you mention needing someone who is good at working with Excel and Outlook and I recently completed a course in Microsoft Office through my university.

I would love to work with ABC Records because I am big fan of your artists, especially Jane Doe, and I admire the fact that you focus on artist development. It would be an honor to learn about radio by working with a company whose work I am so passionate about. Please feel free to call me at 555-555-5555. My resume is attached. Thank you.


January 21, 2013

4 Ways to Give Back and Volunteer Through Music

On this day, we celebrate the work of Martin Luther King Jr. by honoring his memory with a day of community service. It is important to take time, not just to work towards your goals and accomplishments, but to give back as well. Here are five ways you can volunteer or give back through music.

Musicians on Call

This wonderful organization brings music to hospital patients in an effort to help them feel better. They bring both live musical performances and recorded music through "CD Pharmacies" to help patients who are too sick to get out of bed. These performances help lift their spirits, help them relax, and help them heal. The organization was founded in New York but now it has locations in Nashville, Philadelphia, Miami, Washington DC, and Los Angeles. You can help by volunteering or even donating CDs.

Find Out More Here.


Lifebeat was founded 20 years ago and works to raise HIV/AIDS awareness among America's youth through music. It also works with the music industry to provide support and musical performances to those living with HIV/AIDS.

Find out how to volunteer.
Donate $5 by texting LIFEBEAT to 85944.

GRAMMY Foundation and MusiCares

MusicCares and The GRAMMY Foundation are two organizations I have written about before because I am incredibly passionate about the amazing work they do. These two non-profits are sister organizations of The Record Academy, the organization behind The GRAMMY Awards. MusiCares provides "a safety net of critical assistance for music people in times of need." The provide a remarkable array of important services including free medical and dental clinics, financial assistance, addiction recovery, education, and other resources. They have helped musicians get back on their feet after the devastating effects of the Hurricane Katrina, the Nashville floods, and, most recently, Hurricane Sandy. The GRAMMY Foundation works to advance music education by offering grants for schools and some pretty amazing opportunities for students to work with leading music industry figures through programs like GRAMMY Camp and GRAMMY Career Day.

Donate to MusiCares to help musicians in need.
Donate to help fund GRAMMY in the Schools.
Find out how to get involved with The GRAMMY Foundation.

Serve.gov is an online resource for finding and organizing volunteer opportunities throughout the country. It allows you to search based on your interests and location. It is full of great ways to participate in work helping all sorts of causes including opportunities to volunteer with non-profit music organizations, to teach music students in areas of need, and to give back by performing in retirement homes and other communities.

Find a volunteer opportunity near you.

January 17, 2013

Resources for Students and Interns in Philadelphia

If you're an intern, recent grad, or student moving to a new city it can be an overwhelming experience. It's hard to find things to do, a place to live, and ways to have fun on a low budget and it can be tough adjusting to unfamiliar surroundings. In an attempt to help, I'm introducing a new series focused on resources and information for interns in different cities including places to eat, things to do, traveling and housing resources, and general tips. There are more in the works and I'd love to hear from anyone interested in creating a resource list for their city, but today we're kicking things off with Philadelphia because the city has a great music scene and plenty of local colleges with great music programs. It also happens to be where I went to college.

Places to Eat
Sabrina's Cafe
Sabrina's is a cozy little restaurant in the Italian Market that features home-style cooking and some of the best food in the city. It offers big portions for relatively low prices and it's hard to leave unimpressed. The menu is full of creative options like stuffed challah french toast and vegetarian cheesesteaks and it includes options for various dietary restrictions. The specials menu has a new theme each week including The Big Bang Theory and The Never Ending Story. The Italian Market location is always busy, but there are two other locations - at Drexel University and by The Art Museum - to visit if you're not willing to brave the wait.

Mac's Tavern
If you're going to be a Philadelphia transplant you should probably watch at least a few episodes of the cult-hit It's Always Sunny in Philadelphia. For obvious reasons, the show has an especially dedicated following in the City of Brotherly Love and two of the show's stars actually opened their own bar, Mac's Tavern. It has good food and, if you're 21+, an extensive drink menu, as well as the chance to hope you might run in to the owners. Even if you don't like the show, it's worth going for Mac's Mac, the fries, and plenty of great local dishes. Plus, it is located in the heart of the Old City restaurant and bar scene and it is a great starting point for wandering around and finding new places to add to your list of must-do's.

Restaurant Week
Restaurant Week might be the best event of the year if you're on a tight budget but still love fine dining. Essentially, it allows you to enjoy a multi-course meal at some of the city's best, and usually most expensive, restaurants at a seriously reduced rate. The only bad thing about it is that there isn't enough time to fit in a visit to all of its participants.

Food Trucks
Food trucks are a Philadelphia essential, especially in the area around University City. There are hubs of food trucks near the Hospital of the University of Pennsylvania, Drexel University, and 30th Street Station, as well as other locations around Center City that offer everything from a quick bite to eat to upscale dining and even cupcakes. They also tend to be pretty inexpensive. They may seem a bit intimidating at first, so if you're feeling hesitant start by reading reviews online or asking friends for recommendations.


What A&R Representatives Are Looking For in Musicians

Whether you're an aspiring A&R rep, manager, marketer, or rockstar it can be helpful to have an idea of what exactly those elusive A&R representatives (short for Artist and Repertoire) are looking for when it comes to signing a new artist. The trouble is there really is no decisive formula and, even if there were, it would certainly vary by company and with industry trends. There's no exact path to tell you to follow if you want a record deal, but there are a few things a record label is likely to consider that will help you stand out from the crowd and prove yourself.
By Rudolf Ammann from Tsu-shi, Japan (Flickr) [CC-BY-2.0], via Wikimedia Commons
Understanding What an A&R Rep Needs
To figure out what an A&R rep wants in an artist you need to first forget about the things like image, and YouTube hits, and all the stuff we're going to talk about to look at what makes a A&R person successful. Ideally, they all love music and are in it to find and share great music. Still, you need to understand that an A&R rep's career and livelihood depend on finding and signing successful acts. In a way, the A&R rep is sort of like the venture capitalists you see on the show Shark Tank: they are looking to find something that can become successful while taking on as little risk as possible. Of course, the definition of success changes (for example, an artist who sells 10,000 records might be a big success to a small indie label and a dismal failure to a major). Either way, the person responsible for finding new talent is essentially betting the company's money, time, and reputation on the fact that their artist will be a success. If they are wrong, it could mean their job is on the line and it is often said that an A&R rep is only as good as the last artist they signed. So, ultimately, an A&R representative is looking for signs that point to success and show that a band has a following or the potential to build one and is willing to do whatever is takes to succeed.

Internship Opportunity with EB Media PR in Nashville's Music Row

Essential Broadcast Media (EB MEDIA PR) is a full service public relations company located on Music Row in Nashville, TN. Essential Broadcast Media prides itself on our ability to deliver our client’s message accurately and confidently to their target audience. Whether the desired result is to increase brand awareness, attract national media attention, or strengthen the media campaign through editorial content placement, our firm performs the research necessary to service our clients
effectively – strategically planning our objectives to garner maximum visibility. We pride ourselves on our ability to provide creative and appealing angles to engage the editors, programmers, as well as the consumer.

Current Client Roster:
  • Clint Black
  • Corey Smith
  • Cracker Barrel Old Country Store
  • Darius Rucker
  • Eric Church
  • George Strait
  • Hootie & The Blowfish
  • James Otto
  • Jerrod Niemann
  • Kellie Pickler
  • Randy Houser
  • Rodney Atkins
  • Ronnie Dunn
  • Sister Hazel
  • Ted Nugent

January 10, 2013

Dealing with Salary Negotiation

Salary negotiation is one of the worst and most dreaded things you'll have to deal with when you look for a job and it's hard as a someone starting out in the professional world to figure out how to deal with it and how much to ask for. These days, many companies will even ask you on the application what your salary expectations are, so it's increasingly hard to take the common advice of avoiding the question all together of deterring it by saying something like "it's negotiable." So, how do you figure out what salary to ask for?

Cost of Living
Start by figuring out the cost of living in the area where you are looking to work. How much does an apartment cost, how much are groceries, gas, etc.? A lot of this information can be found online. One of the best ways to do this though is to figure it out while you are actually interning.

January 08, 2013

Internship Opportunity with MPress Records in New York

MPress Records aims to "release amazing music by innovative, multi-dimensional artists who are passionate, hard-working, love to tour and will do whatever it takes to connect with an audience. Visionaries welcome!"

MPress Records was founded over a decade ago by award-winning art-pop chanteuse, multi-instrumentalist and producer Rachael Sage. Sage, who has toured with Ani DiFranco and Lilith Fair and shared stages with artists as diverse as Sarah McLachlan, Judy Collins, Eric Burdon and Semi Precious Weapons, plays over 100 dates a year with her band The Sequins in the US, UK, Europe and Asia. Her 10 albums have charted at AAA and College radio, and have been favorably reviewed in such publications as The Wall Street Journal, The Village Voice, The Washington Post and TimeOut NY. Additionally, she is a winner of several Independent Music Awards, OUTMusic Awards, and a Grand Prize Winner in the John Lennon Songwriting Contest. 

An independent record marketing company in New York is currently seeking 1 - 2 college students to intern and help in the everyday promotions. This is a great opportunity to gain first-hand experience in the music industry.

Create Your Own Opportunities

If I could tell Intern Like A Rockstar readers one thing, it would be that you can't rely on anyone to make your dream happen but you. Enrolling in a music business or recording program alone often isn't enough, and while your school may do its best to create opportunities for you, your success is ultimately in your own hands.

What I've found is that many people think that specialized programs and official internships are the only ways to gain experience and eventually land a job. Both are great and will put you on the right path, but there are other roads you can take if, for whatever reason, those don't work out. This is the music industry! Think outside the system. Create your own opportunities.

If you do not qualify for the internship programs of companies in your area, or are just unable to find an internship, take some initiative. Read all you can on whatever area you wish to go into, and then offer to help musicians or others in the music industry for free. Want to go into marketing? Read some marketing blogs, pick up a few books at the library, and ask your friends' bands if they want someone to run their Twitter account. Want to be a recording engineer? Read up on recording equipment and microphone placement. Then borrow or buy some bare bones equipment and ask your singer-songwriter cousin if you can record her in your bedroom. It might not be the best quality (let's be honest: it will be terrible), but you're going to learn something. And the next time, you will be that much more experienced.

Keep in mind, however, that there are some limitations to what you can do on your own. Attempting to modify your brother's electric guitar without knowing what you are doing might be a bad idea, especially if he expects it to be able to play it afterwards. Likewise, advising your DJ sister on copyright issues when you are not a licensed attorney could have serious consequences

These types of experiences are great jumping off points to land a traditional internship -- or even maybe a job. They will make you more confident during your interview and give you relevant stories to share about when you learned something or solved a problem. Any type of hands-on experience will give you an edge over the other applicants with none, and some employers may find your entrepreneurial spirit to be a huge plus.

- Lauren
lauren@internlikearockstar.com | Twitter: @Musicn3rd

January 07, 2013

Shure's Get the Gig Artist Relations Internship Competition - Apply Today

Shure Inc. is the leading manufacturer of microphones and audio electronics. They are seeking a superb Artist Relations Intern for the summer of 2012 with their Get the Gig competition.

Shure will select one winner to experience a unique “inside look” at the music industry, and, expand the individual’s professional skill set and career opportunities. Additionally, the lucky intern will gain real-world exposure to the engineering design and marketing of Shure’s latest products and will learn how to outfit today’s talent with the right gear to produce the best sound possible — in the studio or on stage.

The Shure Artist Relations Department manages the relationships between bands and the Company, including, but not limited to, providing gear support, technical advice, and assisting in artist development. During the summer session, intern responsibilities may include providing support for social media initiatives; helping manage Shure artist endorsers; assisting in the evaluation of potential endorsers; working with the Company to negotiate endorsement contracts; and coordinating Shure-sponsored events, including clinics and trade shows.

Responsibilities May Include:

  • Support Social Media initiatives via Twitter, WordPress and YouTube, providing feedback on your experience as an intern at Shure.
  • Co-manage positive relationships with Shure artist endorsers through personal contact, product support, and technical assistance.
  • Assist in the evaluation potential endorsers among musical artists, sound engineers, producers, etc., and work with A&R team to negotiate new endorsement contracts appropriate to Shure strategic goals.
  • Contribute artist content to Shure’s Artist Website, YouTube, Mic Check Blog, Twitter.
  • Coordinate Shure-sponsored events such as artist clinics and trade shows as appropriate.
  • Catalog artist images and video in preparation for approval.
  • Maintain database of current and expired artist endorser contracts.
  • Secure shipment of Shure product per endorser or engineer requests.
  • Respond to Shure endorser inquiries via AR hotline and email.
  • Maintain and track stock of Shure products to support activities as required.
  • Perform additional public relations and product placement duties as assigned by Manager, Artist Relations.

  • Clients Include
    Cage the Elephant
    Foster the People
    Jason Mraz
    Matt & Kim
    Mos Def
    The Black Keys

    • Minimum of two years course work in communications, marketing, music business, public relations, or related areas of study.
    • Exceptional oral communications skills for telephone and personal contact with a diverse client base.
    • Strong computer skills. Experience in Microsoft Office. Order entry experience, especially in a SAP environment is strongly preferred.
    • Knowledge of audio electronics and, specifically, Shure products is strongly preferred. A demonstrated knowledge or ability to learn the operational aspects of the full Shure product line is required.
    • Strong written communications skills are required. Typing skills (40+ wpm) highly desirable.
    • Ability and willingness to fulfill duties outside normal office hours is occasionally required, in keeping with the business hours of our client base. For this reason, a valid driver’s license and access to a reliable motor vehicle are required.
    • The demonstrated ability to accurately manage multiple deadline-driven projects is required

    How to Enter: “Get the Gig” Competition Requirements
    Beginning today, college juniors, seniors, and recent graduates from the class of 2012 are eligible to enter, and take part in up to three rounds of competition to demonstrate why they deserve to be the next Shure Artist Relations Intern. 
    Round One (Deadline: February 1, 2012)
    • Online application – now open!
    • Resume submission
    • 140-character Tweet, detailing why the applicant deserves the internship
    From the initial pool, 20 applicants will be notified by February 16, 2012, and will advance to the second round.
    Round Two (Deadline: March 1, 2012) 
    • Video audition
    • 250-word essay (similar to a blog post)
    Out of this pool, the top three candidates will be selected by March 15, 2012, and will move to the final round of competition.
    Round Three (Winner Announced: April 13, 2012)
    The remaining three candidates will visit Shure headquarters for the final round—in-person interviews with individuals in Shure’s Artist Relations, Marketing, and Human Resources Departments.
    Get the application started at Get the Gig

    #MusicIntern Twitter Chat Starts on Sunday January 13

    We're bringing it back and hopefully this time will be even better and more fun (if that's possible. If you haven't been a part of our #MusicIntern Twitter chats in the past,  join us for a lot of fun and a chance to talk to other music students from around the country while learning more about the music industry. It tends to be one part organized discussion of what it's really like to intern and study the music business and one part hanging out on Twitter talking about everything from the concerts we want to see to our favorite TV shows.  It's a lot of fun and a great way to meet other music students and maybe even a potential employer. I love talking to all of you and hearing about your amazing work and dedication (plus having a few debates about music). So I hope you'll join us check out the details below to find out how to participate

    Who: Anyone who works, interns, or studies the music industry. 
    What: A chat on Twitter, kind of like those old-fashioned AOL chat rooms
    Where: Follow and use the hashtag #musicintern to join the discussion. http://tweetchat.com/room/musicintern This link will make things easy. Just login in with your twitter and start tweeting It takes care of finding and using the hashtag for you. 
    When: 9pm ET. Sunday, January 13, 2013
    This week's topic: Goals for 2013

    January 04, 2013

    Internship Opportunity with Jr. Music Executive in Philadelphia

    Jr. Music Executive was formed in May 2004 to help students learn about the business side of the music industry and obtain jobs. The launch event was a “Music Is My Business” workshop held in Philadelphia on October 26, 2004 with over 50 students. In October 2005 an 8-week internship program was launched to teach students more about the business. The organization has mentored over 60 students and provided information to over 1,000 students. Jr. Music Executive is currently accepting applications for our signature 10-week internship program.  

    Deadline to Apply:
    Tuesday, January 22, 2013

    Jr. Music Executive's spring 2013 internship program is a 10-week program that provides students with a holistic view of the music business and the skills necessary to secure employment. This extremely competitive internship is for highly motivated and focused high school students, college students, and recent college graduates.

    January 03, 2013

    Recommended Reading: The Music Industry Doesn't Have to Kill You

    "Music has an extremely unique way of impacting each one of us; but the realities of the business that surround it are far from safe, comfortable, or loving. Frankly, it can often be terrible and destructive...The music industry does not have to kill you. Nor does it have to make you generally miserable. This is not a self-help book. Nor is it a how-to guide. It is my first step in spending the rest of my life encouraging people in the music industry to think differently." - John Clore, The Music Industry Doesn't Have To Kill You,Introduction 

    The music industry isn't just known for its art and the glitz and glamour of the red carpet, it also has an infamous reputation captured in the well-known phrase (not to mention countless movies) "sex, drugs and rock 'n' roll" and the similarly popular Hunter S. Thompson misquote "the music business is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like gods. There's also a negative side." It may be a misquote, but there are reasons it became popular.

    That can be pretty discouraging if you're pursuing a music career simply for the love of music and not based on an interest in becoming rich and famous yourself (and if that's actually the case, you might want to reconsider). The good news is it doesn't have to be that way.

    The Music Industry Doesn't Have To Kill You: Conversations with Remarkable People from the Music Industry is a compelling series of interviews with established music industry veterans written by John Clore (who is a music industry vet himself). It's filled with both knowledge of how the music industry works and insights on how to maintain your ethics and character while still building a successful career.  But honestly, this is not just about reviewing some book and telling you to buy or even read it, because I don't just write about anything on here. I won't review a book unless I've read it myself and really believe it has something of value to offer, it's not about advertising. John was nice enough to send me a copy of his book to check out and I truly enjoyed reading it. I bookmarked or made a note of something at least once every few pages because this book has that many quote-worthy and thought provoking ideas. The book focuses on the Nashville scene and includes interviews with 23 different music industry people of varying backgrounds including everything from executives to tour managers and people like Jim Foglesong, Brenda Lee, and Alan Parsons. Clore uses these interviews to showcase how these individuals have managed to succeed while giving back to their communities, overcoming addictions, keeping their egos in check, sticking with their morals, and generally just being a decent person. The interviews almost feel like you're in the room listening in, and you'll learn a lot from them, but my favorite parts are actually Clore's own short anecdotes between the interviews. These sections help provide some of the bigger pictures lessons (like one of my favorite sections "You Probably Aren't That Cool") and give the book a very personal feel.

    The Music Industry Doesn't Have To Kill You is a great read for anyone who's interested in the music industry, especially students or anyone who might be feeling discouraged, and a great start for the new year. It will help you learn about how the industry works while confronting the stereotypes you've heard and challenging you to change them.

    January 01, 2013

    The Scariest Thing You'll Ever Do is the ONLY Thing You Should Do in 2013

    This is a guest post by Ariel Hyatt of CyberPR. It was originally posted, as part of her Sound Advice email list and republished here with her permission. Ariel is a thought leader in music marketing for the Internet age and is the founder of CyberPR, a New York based digital PR firm that not only helps but also educates artists. Even better, CyberPR offers some pretty great internship opportunities. Thanks Ariel! 

    Imagine if you could measure the likelihood of your financial and personal success by measuring your comfort zone?

    I had a taste of the medicine that all the artists must swallow on a consistent basis this holiday season. I decided to give away my book Music Success in 9 Weeks in exchange for e-mail addresses using NoiseTrade. When I committed to doing it, I was uncomfortable.

    I collected 1,100 e-mail addresses to add to my list. If I work hard to engage, captivate and earn trust in the long run it will be a good.

    However in the short run it really hurt.

    I usually sell my e-books for $27.99 - over 1,100 people downloaded it and the “suggested donations” I received equaled a measly $79.00. If I had charged my normal retail I would have made $30,789.

    That's a lot of money lost.  Really uncomfortable.

    But the truth is, a very small percentage of the artists that downloaded the book would not have paid $27.99, because they don't know me and I haven't earned their trust.

    It is unfair that we have to give away our intellectual property and life's work as a “calling card” in order to build up trust and engagement hopefully a sale in the future. Especially since earning that sale takes a Herculean amount of work and effort and time and marketing knowledge and social media savvy…. Something most musicians I know don't have the patience to learn.

    They don't want to learn it because it's completely out of their comfort zone and it's much easier to just play your music.

    I've been thinking a lot about comfort zones lately because I’m currently in the middle of a crowd funding campaign, which is confronting and makes me so uncomfortable that it took me almost a year to get up the guts to launch it.

    At this point I'm at 46% and I don't know if I will make my goal, but I do know this:

    It’s the best risk I've ever taken.

    While I was putting all the pieces of my crowd funding campaign together and freaking out about whether or not I would have the guts to go ahead and do it, I came across this fabulous 5 minute video by my colleague and friend Marcus Taylor who is an entrepreneur, thought leader and runs The Musicians Guide UK.

    It starts like this: If you have never done anything that made you nervous where would you be right now?


    There are so many amazing things about this Ted Talk and I've watched it multiple times to keep my own morale up through my RocketHub Campaign.

    My favorite parts are:
    1. “If you want something you don’t already have, you have to do something you haven’t already done.”
    2. “We all have this comfort zone which determines what we believe we can and can’t do and if you are not being proactive in pushing your boundaries and getting outside of your comfort zone, you are effectively SURRENDERING all of the possibilities that exist outside of your comfort zone.”
    3. “There is correlation between how much we get out of our comfort zone and how much money we earn!”

    If this doesn't convince you to take a serious risk this year nothing will.

    So I challenge you to do something this YEAR that is way outside your comfort zone.

    As Marcus and I would say: There are amazing things waiting just outside of it.

    So on this dawn of the new year, in my typical way, I would love to help you get outside your comfort zone.

    Marcus built the World's first scientifically approved 'Comfort Zone Calculator' as a solution to track his own personal growth. Since posting the tool online for others to use, over 10,000 people have measured their comfort zone using his tool. Click here to see where you're at and make a decision to change one thing.

    And if changing that one thing has to do with mastering how to get fans, stop wasting your time online, and how to get serious about connecting your true heart soul and passion to a community of people who will often appreciate you come join me on my journey I'd love to help you.

    Happy New Year!

    Here's to Getting Uncomfortable and Getting Success in 2013!

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