March 28, 2012

Apply for Free to Attend GRAMMY Camp

If you're a high school student who is interested in a career in the music industry you should definitely apply to attend GRAMMY Camp this year. GRAMMY Camp is run by GRAMMY in the Schools, one of the branches of the organization responsible for the actual GRAMMY Awards each year. It let's you spend a few weeks of your summer vacation in New York City, Nashville, or Los Angeles working with music industry executives, musicians, producers, and other top professionals getting hands-on training in what it takes to succeed in the music industry. You will get to hone your craft and learn how to promote, record, create, and perform great music along with other music lovers from all over the country and maybe even get to meet a few celebrity musicians along the way. 

This may all sound like a dream come true but I know some of you are thinking there's no way you could convince your parents to fund this (the economy is rough) or save up all of your money and afford something like this right? GRAMMY Camp actually provides financial assistance and in recent years 75% of those who've applied have received it. Plus, with the code below, you can save $25 by waving the application fee. 

Here's how you can apply:

The deadline is March 31st. 

GRAMMY Camp® is a residential summer camp for U.S. high school students that are interested in the music industry. GRAMMY Camp offers various performance and non-performance Career Tracks including Concert Promotion, Electronic Music Production, Engineering for Audio & Video, Marketing and Management, Music Journalism, Performance – Instrumental, Performance – Vocal and Songwriting.
Questions? Email or call (800)423-2017 ext 8661 or 8682.

Ariel Publicity Is Looking For Interns!

Ariel Publicity is looking for interns in the New York City area who are available to start immediately! Check out the info below and apply today! 
Ariel Publicity is a digital music PR firm providing publicity & Internet promotion campaigns for artists, authors, and filmmakers. We understand what it takes for independent artist/entertainers (in any genre) to get the recognition, attention, and sales needed to succeed in today’s rapidly changing entertainment industry.

To succeed in any of these areas today, you have to show up where the action is: online — in the brave new world of social media. We place all of our clients on Internet radio stations, social networking sites, podcasts, blogs, vlogs, audio blogs, online music magazines, video sites, regional sites, and any other appropriate outlets. We also target relevant niche markets, exposing our clients to entirely different groups of fans.

We are seeking aggressive go-getters who are willing and eager to learn about this industry and all of the power that online PR and social media possesses. If you want to cut corners and jump through hoops for credit this is not the internship for you. We want dedicated individuals who want to be here.

March 20, 2012

What's Your Favorite Cover Song?

It's a great question that can inspire hours of debate between any music fans and it can be hard to pick just one. But, that's a question I answered today for Limelight's blog. Limelight is a great service that makes it easy to get the licenses needed to properly cover a song. It's fast, easy, and a good way to make sure you don't violate a songwriter's copyright.

Take a look at my guest post here and let me know what you think as well as what your favorite cover song is!

March 13, 2012

Completing boring tasks with a smile

An intern's life is hardly glamorous. In some cases, you can expect to be kept busy and on your feet making coffee runs, gathering lunch orders, and darting from meeting to meeting where you feverishly take notes and try to take it all in. On the other side of the spectrum, are internships that will have you sitting at the desk and completing organizational tasks that are tedious and dreadfully boring. Since the busy scenario should keep you on your toes well enough on its own, I'm going to focus on the slower-paced internship. No matter what position you obtain in your career, there are always going to be tasks that you'd rather not do but they have to get done. The lower you are on the totem pole, the more likely these tasks may come your way. But no matter how monotonous or uninteresting these tasks may be, it's important not to look bored while you're doing this. It's sadly easy to do. If you're like me, your "neutral" face might just have the appearance of looking bored (slightly sad even). It's not necessarily a true reflection of how you're feeling; it just means you're putting more energy into your work than your face or you've run into a problem that needs to be mentally worked out outside of the physical plane (If you didn't understand that, it's ok. You probably don't have that problem then). So, I'm sorry to say but if that describes you then you have to work even harder to appear more attentive. (Me too! I'm still working on that!).

Chances are, your manager is well aware that the tasks he/she is handing to your are terribly boring so you may get some sympathy there. On the other hand, the work needs to be done and his/her plate is probably full with its own work load and you're the intern so.. best hop to it! Try to remain present and alert while you get the work done. Looking uninterested in the work could come across as being uninterested or even unappreciative of your job position. To avoid that, I've compiled a list of tips to help you feel a bit more bright-eyed and bushy tailed. Take a 5 - Don't do it so often or for so long that you come across as a slacker but taking a moment to get up, stretch your legs, go to the bathroom, etc, can be quite helpful refresh you mind a bit.

  • Bring snacks - Energy pill commercials sometimes talk about that "2pm feeling" when we all just want to take a nap (And I've read other articles supporting the idea that humans are meant to take midday naps) but you can give yourself a quick pick-me-up with some energizing foods. Skip the coffee or sugary foods, which can cause you to feel worse later when the caffeine/sugar crash comes. Have some fruit and/or nuts on hand. These are healthier alternatives that won't give you that crash effect.
  • Get the work done - Focus on completing your task efficiently and flawlessly (as much as possible). If it's boring, it's probably also relatively easy and simple so handing in work that took you forever to do and is covered in errors will show that you're incapable of doing that task well and you can bet that your next one will be even more ho hum. So do yourself a favor and get this done quickly and well.
  • Show active interest when speaking to others - If you can't keep from looking bored in front of the computer, at least look interested while talking to your manager and coworkers. Keep your head up and focused on the person you're talking to. If you know you have a natural tendency to look bored, make an effort to widen your eyes a bit more and smile. Nod your head to show your understanding and repeat directions to show that you're paying attention.

That's all I've got for now. Good luck! :)

March 09, 2012

Music Industry Lessons From The Lorax

Last weekend's number one movie was The Lorax, a story most people probably recall from their childhood in which a boy, Ted in the movie, learns how the world he lives in came to be that way and tries to change it for the better. Change is certainly something the music industry has become incredibly familiar with in the past decade, for better or worse. Some changes, like layoffs and artists getting dropped, are bad but some are great, like the ability to communicate directly with fans. No one knows where the music industry will be in 10, 20, or 50 years but we can work to set strong foundations and you can have a part in making a difference, just like the boy in The Lorax. That story may be fiction, but the lessons from it show us what it takes to create positive change:

Learn About the Past
In the movie, Ted doesn't know anything different from the world he grew up in. To improve the present, you need to understand why things are the way they are so he seeks out information from the Once-ler. Learn how record labels grew and developed, how the music industry existed before that, and how mp3s changed things. 

Learn From the Past
Getting information from the Once-ler isn't enough to help Ted change his society. He had to identify his mistakes and find ways not to repeat them. It's not enough to just study the past, you have to be willing to learn from its mistakes. What was done before that could have been improved? What shouldn't have been done at all? 

Don't Be Afraid To Challenge the Status Quo

March 08, 2012

Women in Music Success Stories: Ariel Hyatt

In honor of International Women's Day all of my tweets and posts for the day are tips and inspiring stories of women who've made an impact in the traditionally male-dominated music industry. So, I'm highlighting some of the accomplishment of one woman whose work in music inspires me.

Ariel Hyatt grew up in New York in the 80s right in the middle of the thriving music scene that influential acts like The Ramones playing legendary venues like CBGB. She began her PR career as an intern in college. Her first "real job" was as an associate producer for a morning show on New York's WNEW FM earning only $60.08 a week. In the 90s she worked as a publicist for a concert promotion and management company, an assistant at a publicity firm working with majors acts, and an assistant to the GM of an indie label. The label moved from New York City to Boulder, CO and she went with them.That is where she founded her own company in 1996, Ariel Publicity.

Today, that company is based in New York City and has grown into one of the preeminent publicity and marketing firms for independent artists, having represented 1,700 clients in seventeen years. She has become an industry thought leader on digital marketing and PR, having begun taking advantage of digital outlets back in 2003 when the technology was still very new, as well as an internationally respected author, educator and speaker.

Ariel doesn't just set the digital precedents though, she truly pays it forward by teaching artists what she learns along the way and shows them how to take their careers in their own hands by following her tested best practices. Her newsletter and YouTube advice series have over 20,000 subscribers and she is the author of two books. Recently, she launched a new 9 week educational course for musician. Ariel regularly speaks at industry conferences and events, including some of the most renowned and respected festivals and seminars like CMJ and SXSW. In fact, college students at Middle Tennessee State University can now take a PR/marketing course based on her successful techniques.

Learn more here:

Ariel Hyatt is an inspiring example of what passion, talent, an an entrepreneurial spirit can accomplish. What do you think of Ariel's story? How does it inspire you?


Music Industry Organizations:Women in Music

In honor of International Women's Day, today's post is about the organization Women in Music and why you might want to consider joining.

Women is Music was founded in 1985 and is based out of New York City.  It's a group of music industry professionals who work together to support the talented women who work in music. Their mission is to "advance the awareness, equality, diversity, heritage, opportunities, and cultural aspects of women in the musical arts through education, support, empowerment, and recognition. Our seminars, panels, showcases, achievement awards, and youth initiatives celebrate the female contribution to the music world, and strengthens community ties." They provide panels, showcases, seminars, an annual awards ceremony, and tools for career advancement.

Members represent represent all genres of music, all career levels including students, and every aspect of the industry including publishers, agents, engineers, attorneys, musicians, managers, and label executives. The organization offers a monthly email newsletter, numerous events, educational seminars, one-on-one mentoring, networking events, and VIP roundtable discussions on industry hot topics.

Recent Events Include:
  • WIM Loves You 
  • New Year's Happy Hour
  • Holiday Party
  • Get Your Goals Workshop
  • How to Social Media Yourself Panel
  • Participation in the Susan G Komen Race for the Cure
  • WIM Rocks Fashion Fair
  • Summer Yoga Series
Upcoming Events:
  • Secrets of Successful Entrepreneurship
  • The Deli's Un/Off Party at SXSW

Learn more by visiting the Women in Music Website or their Facebook Page 

March 07, 2012

360/All Rights Deals: An Infographic

360 or All Rights deals have been a topic of debate and in the music industry for the past several years. Take at look at each side's argument, the infographic below, and let us know what you think. 

Proponents say the deals are logical solution to the changes in the music industry. The main argument is essentially that record labels invest in a new artist they sign, with both time and money, and that they are seeing decreased returns. In the old days, it was fine to only make money from recorded music, but that's no longer profitable and the marketing team at a record label is responsible for building a musician's brand in the first place. So, it makes sense that they would ask for a share of all the income that brand earns during it's life cycle, because without that initial investment, all other accomplishments would be impossible and despite technology changes, record deals are still needed to really "make it." Another claim is that these deals help foster a more long-term, artist development career mindset. 

Opponents say these deals are an unfair solution to a problem that should and can be solved in other ways. Many artists, they say, already do not see much money from a record deal and it is greedy of them to try to take even more. Many say that most labels doing these types of deals have no interest in artist development and that these contracts have not changed that. Additionally, opponents say that ideally musicians should avoid signing their rights over all together considering there are many new options for distribution and marketing that do not require a record label. 

Here's an interesting infographic from Statista about the changes in the industry and the profits made from some of the most famous 360 deals in recent years. Take a look and let us know which side of the argument you're on. 

What do you think? 

Non-music Classes That Can Help Your Music Career

If you're a college, or even high school, student interested in the music industry, it can be easy to spend all of your time focused on music, but a well-rounded education may be more important than you think. Whether you're someone looking to tie your regular coursework into your interests or you aren't sure what electives to take, here's a look at some "regular" courses that can help your music industry career.

Sociology is essentially the study or how people behave in groups. Why is this useful? Well, this means you'll have a stronger understanding of the dynamics that take place within an office, a band, or a group of fans. Understanding how people think, behave, and make decisions when they are in a group of people, can help you understand how to market to teens that often value the opinions of their peers. It can help you understand how to effectively take the lead on a group project, or make sure every contributor gets a chance to be heard. Of course, I'm not saying any one sociology class will give you all the answers, but it will give you clearer understanding of group behaviors and tools for working with groups in the future.

Like sociology, psychology classes can help you understand the way people's minds work. It's a great skill to have in general, but especially when it comes to working with creative people. There are several areas of psychology that deal with everything from personality to addictions. Some psychology classes will even combine marketing and psychology and allow you to learn the psychology aspects of advertising and communication. I took one of these classes and it remains one of the most interesting and insightful classes I've ever taken. We learned about things like why we tune out certain advertisements, how to appeal to certain personality traits, and how men and women view things differently.


March 01, 2012

New Music Industry Opportunity: CMA EDU

Do you like Country Music?  Are you interested in learning more about the Music Industry? 
Join CMA EDU today for exclusive networking and educational experiences, internship and volunteer opportunities, and much more!

By participating you can earn points for CMA Music Festival Tickets, CMA Awards Tickets, Concert tickets, CDs, and prize packs!
Click HERE to join!

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