January 31, 2011

What Not To Do - Don't Be A Slacker When It Comes To Current Events

Well, ok, you should strive to not be a slacker ever. However, the point really is how important it is to know what's going on in your industry on a daily basis. You can read as many music business books as you want (and you should), but they can't replace being on top of what is going on in your industry TODAY, here and now. You want to be able to be an active part of conversations that the people you are working for are having, so you need stay up to date on what it is they're discussing. Simple enough, yes?

Two that I would say are a must are:
  • Billboard.biz : Billboard is THE music industry trade publication, and you need to read it. The subscription is a bit pricey, so if you can't afford it, reading Billboard.biz is a great option. Subscribing to Billboard Bulletin is also a fantastic idea, though it also requires a subscription fee.

  • Hypebot : Hypebot is not only one of the leading Music Industry blogs, it's enjoyable to read.
More great sources of industry news, articles and insights:


Now, if you get through all of that, you should also check out the following to stay on top of marketing, social media, technology, research, branding and advertising:
And, of course, internlikearockstar.com ;)

That list may look like a lot, but I do read all of them daily, so it is humanly possible. There actually are plenty more, believe it or not, but that's a good list to get you started.

HAPPY READING! :)

--Anna
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