January 07, 2011

Recommended Reading:The Tipping Point

Resuming our regular recommended reading Friday for the first time since the holidays I feel like we need to start the year off with a good one, so I'm going with one of my favorites: The Tipping Point.



The Tipping Point: How Little Things Can Make a Big Difference
The Tipping Point: How Little Things Can Make a Big Difference

This book talks about what causes ideas, trends, and even colds to spread across the country till they become a movement. Gladwell has a great style of writing that's easy to read and is similar to reading a novel rather than a non-fiction book. The book explains the three key types of people involved in creating a trend or movement and it's an insightful look at the sociology of pop culture. Understanding this idea can be important in an industry based on creating and expanding upon a loyal fan-base. As I said, it's one of my favorites and it's a really enlightening book, and a pretty easy read. 
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