December 03, 2010

Recommended Reading Friday

I'm not sure how it got to be Friday so quickly, but I'm definitely not arguing.


Meatball Sundae: Is Your Marketing out of Sync?


Meatball Sundae: Is Your Marketing out of Sync?


The recommendation today has an odd title but the material is extremely intelligent and insightful. Then again, I wouldn't expect anything less from Seth Godin. The book basically talks about how marketing has changed and the trends in technology and culture that have created these changes. I would especially recommend it if you are interested in working with indie music but it really contains great information for anyone interested in marketing, promotion, or business. If you don't know who Seth Godin is then that's another reason you should pick up this book, or any of his other books for that matter, they're all very smart and innovative. Seth himself is essentially a business genius who writes about marketing, leadership and general business. If you've ever heard the term "permission marketing" that is thanks to him- he coined it. All of his books are fairly short but full of thought provoking material and written in a captivating, easy to understand conversational style.
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