October 01, 2014

5 Reasons Email is Essential to Online Marketing

In the world of twitter, Instagram, and Snapchat, it may seem like email is old news akin to saving your work to a floppy disk (and if you don't know what that is then that only further proves my point). That assumption though is, frankly, wrong and if you're not taking advantage of email for marketing, you should reconsider. Email is a powerful, cost effective tool that gives you the power to reach your fans directly and easily. 

Here's why you should be using email:

Do you recall when MySpace was the most popular social networking site? Countless brands and musicians dedicated all of their time to building a large following and some even chose to use MySpace as their actual website. So what happened when everyone left MySpace behind? Everyone lost the ability to contact the people they'd invested so much time in because they didn't own any of the data on MySpace. An email list is yours and you can control what you do with it without the risk of someone else taking away your access. Sure, people may unsubscribe or on a rare occasion change their email address, but you aren't very likely to lose your entire list just because an outside company controls your access to the information. 

Regardless of technology changes email still has the highest rate of success. How high? Well a study in the beginning of the year found it to be 40 times more effective for customer acquisition than both Facebook and Twitter combined(1). 

Even if you pay for an email management system, sending emails is still incredibly cheap. There is no better way to reach a large number of people for very low cost. If you follow the applicable laws of email marketing and have a list that's easy to manage without a customer management system, you might even be able to do it for free. 

Test of Time
As online trends change and move from Xanga to MySpace to Facebook to Twitter to Instagram, and maybe Ello, email has remained a constant. In fact, you need an email address to even sign up for most social networks and apps. That means if your fans are on social media it's almost certain they have an email address they check regularly too. So why fight for attention alongside pictures of people's kids when you can go right to the source? 

Regardless of country, region, internet provider, or familiarity with technology, nearly everyone has an email address. Your mom, aunt, little brother, probably even grandparents are all on email. That's simply not the case with social media which tends to be dominated by certain markets (for instance Pinterest is predominantly women). In fact, 91% of US consumers use email on a daily basis (1).

PS. Email is a great tool, however don't make the mistake of starting your list by assuming your friends and family want to be on it. Instead, make sure everyone on your list has agreed to be part of it and start by simply adding a sign up form to your website or taking a clip board to your gigs. 


July 31, 2014

Internship Opportunities with TheIndie.biz

TheIndie.biz is looking to fill 3 internship positions as follows: 

Are you a creative writer that loves music and technology? Do you want to shape the changing landscape of the music industry by providing thought provoking facts, and personal truths about new artists, new music, and digital media? We are looking for ambitious writers that are opinionated, and honest to join our team of bloggers. If you are looking to build your brand as a blogger and a writer then this is the team for you.

Radio Program Coordinator
So you have an ear for music, but have you really put it use? We are looking for talented music programmers to locate artists, and songs that should be programmed to our radio stations.
Ideal candidates will have an appreciation for all genres of music. If this is you, we want to hear from you.

Social Media Interns
Are you an influencer? Do you have loads of friends on MySpace, Facebook and Twitter? Do you want to learn how to create social messages that engage users, and get them to take action? We are looking for social media titans to become part of our Go Viral! team.

To apply email: 

July 16, 2014

Free Online Classes with Audio Engineer Kris Crummett

Kris Crummett, veteran audio engineer who has worked with bands like Issues, Sleeping With Sirens and more, will host back-to-back CreativeLive courses next month, "Flawless Vocals: Recording, Editing & Mixing" on and "Tracking & Mixing with Outboard Gear" in August and will feature actual Pro Tools sessions from Rise Records chart topper, Issues.  The classes are free to watch live. 

In the past 10 years, Producer/Engineer Kris Crummett has worked with hundreds of bands and labels around the globe. He prides him himself on his ability to work efficiently anywhere while still having Interlace Audio as his home-base in Portland, Ore. Crummett has produced some of this generation's most dynamic rock/post-hardcore bands including Sleeping With Sirens, Dance Gavin Dance, Alesana and Issues.

August 6

Flawless Vocals: Recording, Editing & Mixing

9:00 a.m. - 4:00 p.m. PDT / 12:00 p.m. - 7:00 p.m. EDT

August 7 

July 15, 2014

How To Write a Killer Cover Letter: Ask Not What The Company Can Do For You

"My fellow Americans, ask not what your country can do for you, ask what you can do for your country."
- John F. Kennedy
It's a profound and famous quote about the responsibilities that come with citizenship, but it can also be applied to job searching by changing a few key words: "Ask not what the company can do for you, ask what you can do for the company." 
So what does mean? It means that if you're writing your cover letter all about why you want to work at that company and what you hope to gain you're doing it wrong. Sure, HR people want to know you are genuinely passionate and excited about the work that company does, and you should showcase that. However, hiring managers are looking to find a person with a solid track record of real results. They want the people that can get the job done, improve profits, refine systems to save time or money, and help the company to grow and improve. The best cover letters are the ones that tell them how you will do that. 
Does the job call for social media skills? Great, tell them about the tweets you sent for a business that got 50 retweets and 35 favorites. Do they want someone with experience in PR? Tell them about the feature you secured in a local paper. (Don't make these things up, these are just examples.)  Think about your work history and experience and how it applies directly to the job you are applying for and tell them how you have already used these skills to help grow or improve a business. 
So stop writing cover letters thinking about why you want this job so badly and start asking yourself what you can do for each company.